B2B Data Providers Ranked: The Only List That Shows Real Pricing (2026)

I spent two weeks pulling pricing from nine B2B data providers. Three of them made me schedule a sales call just to learn how much they charge.

One sent me a 47-minute “value assessment” recording before revealing the number. Another flat-out refused to give me a quote without knowing my “annual data budget.” I still don’t know what that means.

So here’s the thing nobody in this space will tell you: most comparison posts don’t include pricing because half the tools on their list won’t disclose it.

You might need API access to build your own pipeline, or a platform that handles everything. Either way, the first question is the same: “what does this actually cost?”

That’s what I’m fixing here. Every provider below has a real number attached. Either the published price or the range reported by customers who’ve actually signed contracts. No “contact sales” cop-outs.

Full disclosure: I run FlyByAPIs . We sell Crunchbase, Google Maps, and Jobs data through APIs with per-request pricing on the page. So yes, I’m biased.

I’m also the only person writing one of these lists who’ll tell you exactly what the bias is and let you factor it in yourself.

The pricing table nobody else will publish

Every price below was verified from public pricing pages or confirmed through sales conversations in April–May 2026. Where pricing is hidden, I’ve included the range reported by actual customers on G2’s sales intelligence category and Reddit.

See the pattern? The providers that hide pricing are charging 10-100x more than those that don’t. That’s not a coincidence. Transparent pricing works when the numbers are competitive.

You hide the price when it needs a 47-minute justification video before someone can swallow it.

How I ranked these (and why type matters)

Before the individual reviews, let me save you some time. There are two completely different types of vendors on this list, and which one makes sense for you comes down to one question: do you have developers?

My ranking weighs four things:

We price all our APIs the same way: company data via Crunchbase , SERP data for competitive research , product data from Amazon . Transparent, per-request, no contracts. The number is on the page.

1. FlyByAPIs — best for building your own enrichment pipeline

Type: API-based | Pricing: $14.99–$99.99/month | Free tier: Yes (100–200 req/mo per API)

This is us. I’ll be upfront about what works and where you should look elsewhere.

FlyByAPIs is three APIs that together give you a full enrichment stack:

The combination matters more than any single one. Crunchbase tells you what a company is. Maps confirms they actually exist. You’d be surprised how many “companies” in sales databases have no verifiable physical presence. I’ve seen it a lot.

And Jobs tells you where they’re heading. A company that just posted 12 engineering roles is telling you something about their budget that no static database captures.

Pricing (Crunchbase API — the core enrichment endpoint):

At Mega, enriching one company (details, financials, people, growth data) costs roughly $0.003 — four API calls. Add Maps verification and a Jobs check: $0.01 per fully enriched record.

ZoomInfo reportedly charges $0.15–$0.50 per contact. That’s 15–50x more.

Best for: Technical teams building custom data pipelines, CRM enrichment, or B2B SaaS products that need company data as a feature.

Skip us if: You need a point-and-click UI with email sequencing and phone dialing built in. That’s Apollo.io or ZoomInfo territory. We’re the data layer, not the outreach tool.

2. Apollo.io — best all-in-one platform for SMBs

Type: Sales intelligence platform | Pricing: Free / $49–$119/mo per user | Database: 275M+ contacts

Apollo is what I recommend to non-technical teams that want data plus outreach in one place. The free tier is genuinely generous: contact search, limited email sending, and a basic CRM. All without paying a cent.

Pricing: Free → Professional at $49/mo → Organization at $119/mo (per user, billed annually).

Verdict: Smart middle ground if you don’t have engineers. But if you need deep company intelligence, not just contact emails, Apollo gets thin fast. That’s where APIs shine.

3. ZoomInfo — the enterprise standard (at enterprise prices)

Type: Sales intelligence platform | Pricing: ~$15,000–$60,000/year (not published) | Database: 260M+ contacts

ZoomInfo is what most enterprise sales teams default to. Biggest database, deepest US coverage, integrations with everything. Also comically expensive for what you actually get.

Pricing: Not published. G2 reviews and Reddit reports: $15K–$25K/year single seat. Teams of 5+ typically $40K–$60K/year.

Verdict: If budget isn’t a constraint, it’s the safe pick. Nobody gets fired for buying ZoomInfo. But if you’re paying $20K/year for contact data you could get through company data APIs at a fraction of the cost , the math only works if your team lives in the platform every single day.

4. Cognism — best for European data coverage

Type: Sales intelligence platform | Pricing: ~$15,000–$50,000/year (not published) | Database: 400M+ contacts

If you’re selling into Europe, Cognism is the strongest platform option. They’ve invested heavily in GDPR compliance, phone-verified mobile numbers, and EMEA coverage. This is exactly where ZoomInfo gets weaker.

Pricing: Not published. Standard reportedly ~$15K/year with 10K credits per user. Annual contracts only.

Verdict: The right pick for European sales teams who need verified contacts and care about GDPR. If you’re a developer team that just wants raw API access to global company data, FlyByAPIs’ Crunchbase endpoints combined with your own compliance layer gets you equivalent coverage at a fraction of the cost.

5. Bright Data — best for bulk dataset purchases

Type: API / Datasets | Pricing: From $250 (one-time) | Records: 1B+ across sources

Different animal entirely. Bright Data started as a proxy network and grew into a full data platform. You don’t query individual companies here. You buy entire datasets, millions of records delivered as bulk files.

Pricing: Datasets from $250 for pre-built packages. Custom collection is pay-as-you-go per record.

Verdict: If you’re feeding a data warehouse with millions of records, Bright Data makes sense. But for real-time enrichment (looking up companies as they enter your pipeline), a per-request API is more practical and far cheaper at mid volumes.

6. UpLead — best accuracy guarantee for SMBs

Type: Sales intelligence platform | Pricing: $99–$199/mo | Database: 180M+ contacts

UpLead’s whole pitch is accuracy. They guarantee 95% on email contacts, and if a contact bounces, you get the credit back. If you’ve been burned by bad data before, that guarantee actually means something.

Pricing: Essentials $99/mo (170 credits) → Plus $199/mo (400 credits). Published.

Verdict: Low-risk choice if you’re an SMB that needs verified contacts. But do the math: 170 credits for $99 means $0.58 per lookup. The Crunchbase API is $0.003 per request. Different use case, sure, but worth knowing the numbers before you commit.

7. Lusha — best for individual sales reps

Type: Sales intelligence platform | Pricing: Free / $36–$59/mo per user | Database: 45M+ contacts

The quickest way for a single rep to get a phone number or email. Open the Chrome extension on a LinkedIn profile, get contact details in seconds. That’s it. That’s the whole product. And for individual prospectors, it works well.

Pricing: Free (5 credits/mo) → Pro $36/mo → Premium $59/mo. Per-user.

Verdict: Perfect for manual, one-at-a-time prospecting. Not built for pipeline automation, and it won’t pretend to be. If you need company-level depth at scale, our API endpoints cover more per company at a fraction of what Lusha charges per lookup.

8. RocketReach — best for contact discovery at scale

Type: Sales intelligence platform | Pricing: $53–$179/mo | Database: 700M+ profiles

Huge database (700M+ profiles) focused on doing one thing: finding contact information for specific people. No sequencing, no intent data. Just lookup and export. That’s it.

Pricing: Essentials $53/mo (125 lookups) → Pro $107/mo (300) → Ultimate $179/mo (833). Published.

Verdict: Solid if you already know who to reach and just need their email address. But if what you need is company intelligence (growth signals, funding, hiring patterns), the Crunchbase API from FlyByAPIs covers that, and Maps verification confirms they actually exist at their claimed address.

9. Clearbit (Breeze Intelligence by HubSpot) — best for CRM auto-enrichment

Type: API / Platform (HubSpot-native) | Pricing: ~$15,000–$30,000/year (not published) | Focus: Real-time enrichment

The original API-first enrichment tool. HubSpot bought them in 2023 and rebranded the whole thing as “Breeze Intelligence.” If your company lives inside HubSpot, it auto-enriches contacts as they enter your CRM. If you’re not on HubSpot, there’s less and less reason to use it.

Pricing: Not published. Pre-acquisition ~$99/mo for startups. Post-HubSpot: $15K–$30K/year reported.

Verdict: If you’re already on HubSpot, it’s the easy choice. For everyone else, you can build equivalent enrichment with our Crunchbase API. Same real-time delivery, 100x cheaper to get started.

How an enrichment pipeline actually works (code example)

Most comparison posts stop at the pricing table. None of them show you what it actually looks like to use an API for enrichment.

So here’s a real Python script. Give it a company name and it enriches it through all three endpoints, returns a complete profile:

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63

import requests

RAPIDAPI_KEY = "your_key_here"
CB_HEADERS = {
    "x-rapidapi-key": RAPIDAPI_KEY,
    "x-rapidapi-host": "crunchbase-extractor-full-api3.p.rapidapi.com"
}

def enrich_company(name):
    """Full B2B enrichment: firmographics + location + hiring signals."""

    # 1. Resolve company name to Crunchbase slug via autocomplete
    matches = requests.get(
        "https://crunchbase-extractor-full-api3.p.rapidapi.com/autocomplete",
        headers=CB_HEADERS,
        params={"q": name, "type": "org", "limit": 1}
    ).json()["data"]["organizations"]
    slug = matches[0]["slug"]

    # 2. Full company profile (funding, employees, tech stack)
    profile = requests.get(
        "https://crunchbase-extractor-full-api3.p.rapidapi.com/company/details",
        headers=CB_HEADERS,
        params={"id": slug}
    ).json()["data"]

    # 3. Verify physical office via Google Maps
    maps_headers = {
        "x-rapidapi-key": RAPIDAPI_KEY,
        "x-rapidapi-host": "google-maps-extractor2.p.rapidapi.com"
    }
    location = requests.get(
        "https://google-maps-extractor2.p.rapidapi.com/locate_and_search",
        headers=maps_headers,
        params={"query": f"{profile['name']} {profile['headquarters'][0]['name']}"}
    ).json()["data"]

    # 4. Check hiring signals via Jobs API
    jobs_headers = {
        "x-rapidapi-key": RAPIDAPI_KEY,
        "x-rapidapi-host": "jobs-search-api.p.rapidapi.com"
    }
    jobs = requests.get(
        "https://jobs-search-api.p.rapidapi.com/jobs/search",
        headers=jobs_headers,
        params={"q": profile["name"], "date_posted": "past_month"}
    ).json()["data"]

    return {
        "company": profile["name"],
        "industry": profile["categories"][0]["name"] if profile["categories"] else None,
        "employees": profile["employee_count"],
        "funding_rounds": profile["num_funding_rounds"],
        "last_funding": profile["last_funding_type"],
        "location_verified": len(location) > 0,
        "maps_rating": location[0]["rating"] if location else None,
        "open_positions": len(jobs) if jobs else 0,
        "hiring_signal": len(jobs) > 5 if jobs else False
    }

# Enrich any company by name — no slug needed
result = enrich_company("Databricks")
print(result)

Four API calls. Under 2 seconds. Total cost at Ultra plan: ~$0.005.

That same enrichment from ZoomInfo would cost you a credit worth $0.15-$0.50, and that’s if their database even has the same depth of funding and growth data. Prospecting across markets? Add a call to the multi-language translation API to localize outreach. Still under $0.01 total per company.

The pricing traps to watch for

Before you sign up for anything on this list, look out for these. I’ve seen all four burn people:

The bottom line

The right choice depends on whether you’re buying data or buying a workflow. APIs give you real-time data on demand. Platforms give you convenience, but you’re renting it. And the rent keeps going up.

I know which one I’d pick. But then again, I built one of the APIs, so take that for what it’s worth.

If you want to see what combining Crunchbase data with hiring signals from the Jobs API looks like in practice, the code example above runs against our free tier. No credit card, no sales call, no 47-minute video.

Oriol.